//Local Search Optimisation
Local Search Optimisation 2017-09-11T19:23:25+00:00

LOCAL SEO

BEING VISIBLE IN GOOGLES LOCAL SEARCH RESULTS IS VITAL FOR MANY LOCAL BUSINESSES

Our local optimisation process is designed to ensure that your website appears for relevant local search results. We’ve been building and marketing websites for local business in the York area for over 10 years – so we like to think we know what we’re doing.

Our Local SEO Process
  • Local Citation Building

    The first step in our SEO process is to develop an understanding of how your customers search for your services and the keywords they use. The information and knowledge we learn during this process allows us to then optimise your website for the terms most likely to drive business and revenue for you, ensuring your content is relevant to the needs of your customers and that you drive the right type of visitors.

    The information and knowledge we learn during this process allows us to then optimise your website for the terms most likely to drive business and revenue for you, ensuring your content is relevant to the needs of your customers and that you drive the right type of visitors.

  • NAP Information Audit

    We build our sites with technical SEO best practise at the core, ensuring that your website is accessible and your content indexable by search engines.  If search engines cannot access or understand your content then it will not appear for relevant searches. As part of your website package, we will continually audit and optimise your site so that it is search engine friendly and is optimised to follow the latest SEO best practise.

  • Local Business Structured Data Markup

    Optimising the content on your site so that it’s relevant to what your customers are searching for is the focus of this process. Relevance is a major factor used by search engines, so ensuring your content is relevant to your target terms and more importantly fulfils the needs of your customers is vital. This doesn’t mean unnatural keyword stuffing of landing pages, but instead an informed, natural content strategy, creating content that is not only relevant to search terms, but genuinely useful to your customers.