//Page Speed Optimised
Page Speed Optimised 2017-09-11T19:43:31+00:00

PAGE SPEED OPTIMISED

EVERY 1 SECOND DELAY IN PAGE LOAD TIME RESULTS IN A 7% REDUCTION IN CONVERSIONS.

Having a site that loads quickly has never been more important, which is why our sites are optimised to be lightning fast. However, over time sites can slow down as software becomes out dated, databases become bloated and technology advances. This is why as part of our website packages we continually monitor and optimise the page speed performance of your site.

Our Speed Optimisation Process

The aim of this process is to reduce the overall size of the pages on your site by reducing the size and number of files that make up each page – thus speeding up the time it takes for each page to be downloaded from the server and displayed in the user’s browser. The theory here is simple; smaller pages load more quickly.

As well as reducing the overall size of pages to download – we also want to reduce the number of files requested from the server to build each page. The fewer requests to the server that are required, the sooner they will be completed.

The main strategies we use to achieve this are:

1. Image & Video Optimisation

2. CSS, JavaScript & HTML Minififcation

3. CSS, JavaScript & HTML Compression

4. Combining External CSS & JavaScript

One of the main problems with dynamic websites when it comes to page speed is that they generate pages dynamically – this means that it makes new requests to the server for information to build a page every time it’s visited. i.e. the required images, JavaScript, and CSS, as well as information from the database to populate the page content.

More often than not, this process of dynamically populating each page is redundant, as the pages have not changed since the last time they were visited.

The process of caching creates and stores a static version of your pages and delivers these to visitors. This means when a user visits a page that has been cached, they are served the static, cached version of that page, which is much faster than dynamically creating the page each time.

There are several different types of caching that we utilise, depending on your website setup, when optimising sites for improved page speed performance, these include:

1. Static Cache
2. Dynamic Cache
3. Memory Cache
4. Browser Cache

Prioritising the content that users see first (above the fold) to load as quickly as possible, while deferring the loading of other content further down the page, creates a fast and crisp browsing experience, loved by both users and Google.

Even large complex pages can seemingly load instantly if the visible, above the fold content is correctly prioritised and optimised.

The process of optimising this “critical rendering path” follows the following steps:

1. Critical CSS Delivery Optimisation
2. CSS and JavaScript Load Delivery Optimisation
3. Web Font Optimisation

Websites rely on databases to store all static and dynamic content as well as your websites settings, user details and all other information.

Over time, it is common for the database to become bloated with redundant and unnecessary data – which in turn increases the amount of time it takes to retrieve data and thus slows down the loading of pages.

As part of our page speed optimisation service we will regularly review, audit and optimise the data in your database to ensure it is running as quickly as possible

A CDN (content delivery network) is a network of servers located in different parts of a country (or the globe) that stores files to be used by your website visitors. By having your files on several servers across a geographical area you can make sure the user is loading files that are near them, not all the way across the country or ocean.

As part of our page speed optimization service, we utilise the Cloud Flare CDN for all our client’s sites.

One of the most common reasons people experience slow websites is due to software, plugins and other scripts not being kept up to date. As part of our page speed service, we run regular automated checks to ensure everything on your website is kept up to date with the latest versions.

Even with all the above optimisations in place – if your site is hosted on a poor hosting environment then you are always unlikely to achieve fast loading pages.

This is why we host all our websites on a premium server – utilising the latest, most up to date technology and optimised specifically for our websites.